Wax is a popular cosmetic product that can be used to remove hair effectively. If you are in the business of selling wax, you will want to attract the most customers to your product. You will need to have good-quality wax for this. To be able to draw shoppers towards the product, it is important to create attractive and trendy wax boxes. These can attract potential consumers towards checking out the product and probably end up buying it.
The following explains some trendy features of wax packaging:
Strong Boxes
It is important to create a sturdy wax box. The box should be made with packaging material that is strong and which can keep the wax safe. The wax should not be exposed to harsh temperatures so that it melts.
You need to choose a packaging material that is strong and also does not have harmful chemicals in it. These are able to go into the product and spoil it.
Trendy packaging materials include cardboard, corrugated cardboard, Kraft. The boxes made with these can keep the product safe.
You also need to get the right size and shape box. If the size is too large, the product can move around and get damaged, especially if the wax has been put in a glass container. If the box is too small, it can break.
The shape of the packaging is important as well. If your brand is aiming to get a unique shaped box so that it stands out, this is good. But make sure that the size does not harm the product in any way or make it tough to handle.
Eco-friendly Packaging
Sustainable packaging is trending nowadays. Custom wax packaging should be made from materials that are recyclable, reusable, renewable, and/or biodegradable.
Many people are aware of the negative impacts of human activities on the environment. Packaging has a role to play here when done carelessly. Everyone needs to play their role in reducing their carbon footprint.
This is why packaging that is “green” shows a business as responsible and sensible. A brand can spread an image of itself in this way with “green” packaging.
Design according to what customers want
Wax boxes that are trending and are getting noticed are those which are designed to keep the target audience in mind. The features that potential consumers want from the box are researched on so that the box can be designed in this way.
The age range, gender, geographical location, shopping habits, are some points that you should research on your customer base. Wax may mostly be brought by ladies and teenage girls. There may be some wax made especially for men.
If you are trying to attract ladies towards the product, the packaging can be elegant, simple, and sophisticated looking.
Informative boxes
Informative wax packaging is trending for any product. This is because it helps consumers know all about the merchandise. They can then decide whether to get it.
The important points about the product have to be considered here as extra details confuse. Many people do not even have time to read all of the extra stuff.
The information needs to be added in a readable font that is a good size and color. You should make it easy for people to read the information.
Find out what needs to be included in the wax box. You may have to state the ingredients, when to use by, how to use and store them, warnings, etc., of the product.
Advertise and market wax
Use custom wax packaging to advertise and market the wax by designing attractive boxes that get noticed. When shoppers see them, they can check out the product. You will need to design a box that gets recognized in front of the competition it is being placed with.
You can include reasons on packaging about why your product should be considered. The wax may have an ingredient that is favorable for the skin. This can be stated prominently on the box with scientific proof of why it is good.
If your brand has deals or discounts on the wax, make sure to also include them on the wax boxes. If you have a “Buy 1 Get 1 Free” deal, for instance, it will make people think that they are getting some benefit from buying the wax.
Branding purposes
Trending wax packaging is the one that increases brand awareness. It helps the business get established and known in the market. A brand logo that is easy to recognize and remember must be printed on the packaging of your products. It is this logo that will help people know which items are from your business.
You should also include the contact details of the brand on the packaging. The physical address, phone number, email address, website, social media links of the brand, are some points to include on the box.
Make packaging prominent
Have a look at what is trending when it comes to the wax box. You should follow positive trends but make a box that can get noticed. For example, the minimalist trend is one to consider. It keeps the packaging design simple but still makes it stand out.
It is important to consider color psychology so that you can get an idea of what different colors signify. You should use those that help tell the message of your brand and product. Images should not be exaggerated especially if they are trying to depict what the product is.
Cardboard boxes can be designed with trendy features so that they can get noticed by potential customers. Take out time to look at what the competition has done if you want to get some ideas. You must follow those packaging trends that are succeeding but still make a box that is unique and amazing.