Keyword stuffing was an extensively utilized technique since it produced results, at the very least for a time. But how will Google respond to it in the present?
If some words are compelling, Then more should be better, isn’t it?
This is the fundamental reason behind keyword stuffing ranking as a factor.
At the beginning of the web, long before SEO was a thing, Google classified web pages using an initial set of indicators.
Keywords were among these signals. The more you used keywords, the higher a site would rank, especially in the early days when search engines were first.
Keyword stuffing was a commonly employed technique due to its results, at the very least for a certain amount of time.
How will Google respond to it?
Here’s the background to the theories surrounding keyword stuffing and the evidence that supports the matter today.
The Claim: Keyword Stuffing Is A Ranking Factor
Exact match keywords used to be an indicator that carried significant importance. If a word appeared on a web page just as the user entered it and the page was ranked accordingly, it would have an excellent chance of being organized.
If people found that they could rank websites for more queries simply by using different keywords on the page, it resulted in keyword stuffing.
It is possible to make a mess of keywords. It could be anything from excessive use of keywords on the page or entire paragraphs that contained words separated using commas.
Another more severe form of keyword stuffing was concealing paragraphs of keywords by giving the text identical to the color of the page’s background. Google might detect hidden keywords while crawling through the pages. However, users would not notice any anomalies.
Keyword stuffing was not limited to just on-page text. Meta descriptions and page titles were full of keywords to alter their rankings.
If people are talking about the beginnings of SEO it is similar to that of Wild West. Websites weren’t punished for keyword stuffing but were more likely to gain from it.
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And Then The Google Updates Start Rolling Out…
The effect keyword stuffing has on rankings changed in 2003 when Google introduced its Florida upgrade, considered the first major Google algorithm update.
The evidence suggests that the Florida update was primarily targeted at websites with spamming links, but those using other spammy methods were also affected.
Florida diminished the effect on the ranking that keyword stuffing can have to some extent. However, it was not entirely ignored by Google’s algorithm.
In 2011, Google launched the Panda update, targeting low-quality websites and sites with thin content with very little or no value.
This has always resulted in keyword-stuffed pages being relegated in search results since they were able to provide less value to websites compared to pages that were not created to be played by search engines.
Following Panda, Google strictly advised against any keyword stuffing.
Finally, it is impossible to discuss the development of the use of keywords in SEO without mentioning Google’s launch in Hummingbird. Hummingbird version at the end of 2013.
Hummingbird introduced the concept of conversational search to Google, which meant that users could type in queries using natural language. Google’s algorithm could understand what they were trying to find.
Content writing methods have evolved following the update, specifically regarding keyword use that is not natural. It is possible to say that Hummingbird has triggered a shift from writing content for search engines to writing content specifically for humans.
Keyword stuffing was used solely to alter rankings and didn’t provide any value for users. It’s a dated technique now. The Google search algorithm is much more effective in recognizing good content.
The Evidence For Keyword Stuffing As A Ranking Factor
There’s evidence throughout Google’s search results that keyword stuffing doesn’t affect rankings.
The SERPs of today have titles that read naturally, meta descriptions that contain paragraphs of real copy, and even articles that don’t include unnecessary usage of exact match phrases.
However, that’s just anecdotal evidence. Let’s examine the hard evidence directly at the origin.
In Google’s Webmaster Guidelines, which sites must adhere to stay indexed in search is apprehensive about keyword stuffing. the chapter titled ” irrelevant keywords.”
“‘Keyword stuffing” refers to loading websites with numbers or keywords to manipulate the site’s position on Google searches. Most often, these keywords appear in a group or list or are out of the context (not in the form of natural language). Incorporating keywords into pages or numbers can create an unpleasant user experience and harm your website’s rank. Concentrate on creating relevant rich, informative content that utilizes keywords correctly and in the right context.”
If you doubt that Google removes pages containing unneeded keywords, you can get your official confirmation in the Webmaster Guidelines.
The Verdict: Keyword Stuffing As A Ranking Factor
Keyword stuffing is an established adverse ranking effect.
The attempt to manipulate rankings through repeated phrases or words will result in a website being ranked lower on Google’s search results. Beware of any suggestions that suggest the contrary.