Pizza boxes are designed in various shapes, sizes, styles, textures, and color combinations to persuade the public. Every color is beautiful and has its own meaning, feelings, attitude, and emotions. All the people have a different choice in colors depending on their age, gender, culture, personality, and personal experiences. Pizza brand should choose the color for a plain box, logo, and designs sensibly and smartly. That all the colors on the box complement each other and enhance the overall beauty of the packaging. These boxes are an excellent source for any business to be successful. But before picking up any color, one should consider few things:
Think of the buyer:
Always keep in mind your customers’ needs, demands, and preferences while selecting shades for boxes. If any brand prioritizes customers, then it will create a soft corner in public. A good combination motivates people to buy the food of your brand and increases craving in the customers.
Represent the product:
Try to represent your product using suitable colors like you can make pizza packaging of the same color as pizza. In this way, without looking at the pizza, people can guess the color and toppings of your ordered food. This thing can win the hearts of many people at a time.
Stand apart from your competition:
Creativity and uniqueness can make any brand trending in the market. And even over time, a brand should be innovative in terms of product and its packaging. Because sometimes, traditional boxes for food and other products can make your business plummet. So, brands should try to opt for those color schemes that can make your brand’s product prominent and stand apart from your market revivals.
Communicate the product’s purpose:
The hue and designs should communicate the purpose of the product to make customers happy and become a reason for the smile on their faces. Plus, develop strong relationships between customers and the public IGTOK excellent bond will ensure the revisit of customers in your firm.
Consider cultural preferences:
Every person has cultural preferences and tries to follow them like in Chine red color is a symbol of good luck. Knowing these facts, you can select color schemes for your pizza box according to them. People will start loving your brand and recommend your organization to others as well it will enhance the sales of your brand.
Stick to your core brand colors:
Try to stick with the traditional color of your brand. Innovation is good but try to innovate your packaging so that people can still recognize you by just looking at the box. So, try to maintain consistency by using suitable tints.
Keep branding in mind:
The logo promotes the brand, so choose the logo’s color wisely. If the logo colors are not attractive enough to grab customers’ attention or the logo is not prominent due to light color on a dark color box. These boxes are no more source of advertisement, and people will remain unfamiliar with you, which can badly affect your brand reputation.
Some color selection tips for pizza boxes 2022 are:
Custom Pizza boxes with colors like blue, green, and purple give a calming effect to the buyers. Blue is one of the favorite colors of both boys and girls and gives positive vibes of loyalty and sincerity. Purple offers a mysterious and luxurious look to your box of pizza. And green color is a symbol of health and refreshment. All these colors look good on packaging boxes.
Warm and positive colors
It includes festive colors red, orange and yellow that have both positive and negative effects. These shades show the passion, enthusiasm, warmth, liveliness, energy, and power of the brands. Due to their brightening steameast effect, they are a source of enjoyment and excitement among the public. But these colors are so popping that they can irritate many people. So, the use of these colors on pizza packaging is not preferred. But one can use them a little with combinations of some light colors that go well with these extra dark colors.
Pink, white, violet, and gray shades are included in calming colors. Pink is a girlish color that symbolizes true love and sensitivity. Pink is perfect for makeup boxes but not for a pizza box. White is an indication of simplicity, cleanliness, and purity. Brands can use it for packaging, but with a combination of some other color; otherwise, it can look weird. Besides, grey is a sophisticated color that does not need much time and effort. It can alone give a beautiful finishing look to the box of pizza. Violet color shows the imagination and creativity of any organization, but still, this color is not that trending for packing pizza.
Combining all the dark colors can make the box very attractive and fancy and grab customers. But it depends on how brands mix up these tints together, so these boxes add up to the value of pizza and don’t look clumsy.
Sad and Negative colors
The tone brown and bluish-green indicates sadness and negativity around us. So, these colors are not liked by both brands and customers on pizza boxes. Brown shade symbolizes constant support and protection, but still, this color is not eye-catching. Those colors are always preferred that are not depressing, refreshing, Avple, elegant, satisfy a large group of people, and bring happiness.
The dark hues of red, green, blue, and black are considered power colors because they symbolize authority. Especially the black color gives confidence to the brand that their packaging is up to the mark and enhances sales of that brand. Still, too much black can also cause a negative impact, so try to settle black color with combinations of other color patterns.
Proper color selection is essential from a business perspective. The brand always selects a trending color and is liked by people to increase sales of their business organization and earn a considerable profit margin.