A quick answer to a pressing topic can often be found in the most unlikely of places. My best guess is Google (or your preferred search engine). You’re not the only one – Google alone answers over four billion search requests every day. You consume content on a daily basis, even if you don’t realize it.
We spend a lot of time thinking about and creating content. Content does many things for us: it informs, entertains, makes us laugh, helps us make decisions, and so on. Customers and prospects are more likely to buy from you if you have content that attracts, engages, and delights them. As a result, if you aren’t producing content, you are falling behind the curve.
What is Content Creation?
Content creation is brainstorming topic ideas that resonate with your buyer persona, developing written or visual material based on those ideas, and making that content available to your audience in the form of a blog, video, infographic, or any other format.
The Content Creation Process
We in the marketing industry have a lot on our plates. System inefficiency is not an option, as we are running out of time. As a result, we develop procedures for each task we undertake. When we come up with a system that works and then repeats it, we get the results we desire. Every marketing campaign you’ve ever run – webinars, autoresponders, polls – think about how you can improve your results. Every single one of them went through a process. The process of creating content is the same. Read the steps below that will guide you to a content creation process.
1. SEO Research
If you want to know how many people are searching for a given keyword phrase, you can conduct SEO research, which is also known as ‘keyword research’.
Do some keyword research to check whether there are enough individuals looking for those specific queries in the market. You should aim for keywords with a monthly search volume (MSV) and keyword difficulty that are in line with your domain authority as a general rule of thumb. When you’re just getting started with blogging, it’s not a good idea to try to target highly competitive keywords.
2. Ideation
Brainstorm content ideas that you may use to generate material for your website after deciding on the keywords you want to focus on. According to research, topic clusters are the most effective strategy to arrange the information. This means that you build one long-form, comprehensive “pillar” page that serves as a hub for all of your related content (think blog posts). Consider seeking inspiration from books you’ve read or industry research, your competitor’s websites, or related searches on SERPs if you’re running low on ideas. Having all of your thoughts down on paper can help you create an editorial calendar and get to work.
3. Writing
Videos, graphics, or podcasts maybe your area of expertise when it comes to creating material for the web. Whatever the case may be, the steps involved in the creation process are quite standard:
- To create a piece that resonates, use their voice; their euphemisms; and their humor.
- Your viewers will be compelled to read your material if you use titles, meta descriptions, and other teasers.
- In order to persuade readers to read your information, including a benefit in the headline.
- Come up with an original idea. In order to stand distinctive, don’t simply rehash what’s already out there.
- Keep your content focused on a single point and utilize it to support that. When writing a piece, don’t try to cover too many different subjects at once or stray into tangents.
- Don’t stray from your own unique tone of voice. Do not use sophisticated language or a large vocabulary if your audience does not talk that way.
- Be succinct and to the point. You want your readers to connect with you and gain value from your material… not have to deal with language or metaphors that may be difficult to understand.
4. Editing
Editing is a highly personal experience, whether you’re doing it for yourself or someone else. You can choose to edit as you go or to wait a few days and look at the work again with fresh eyes. You may be really concerned with grammar, or you may choose to write in a more conversational style. There are a few things to keep an eye out for when you’re editing your material, such as active voice, clear language, short phrases, and lots of whitespace. Have a co-worker or manager look at your work as well. Make use of tools that will cut down your editing time.
5. Uploading
As soon as you’ve finished creating your content, you’ll want to make it available to the public. It is possible to host and show digital information on your website with the help of a content management system (CMS).
A CMS links and keeps all of your material in a single location. In other words, your blog post or email can easily link to a landing page or include a content offer. Additional benefits include the ability to track the effectiveness of all campaign-related materials. When you use a content management system, you avoid having a disconnected content strategy.
6. Publishing
It’s as simple as clicking a button to publish content. After uploading, you have the option to post immediately or wait for the best opportunity to maximize your content’s impact. If you’re just getting started, you generally don’t have to worry too much about putting your content online right away. A regular publishing schedule, such as one article every Wednesday, will ensure that your readership is used to seeing posts on that day.
Another thing to bear in mind is to publish based on current trends or time-sensitive occurrences. With regard to national holidays and current events, you’ll want to publish those at certain times. With a content management system (CMS), you can set posts to go live at a future date and time.
7. Promoting Content
In the end, it’s time to spread the word about your hard work. Social media, email, and even pay-per-click advertising can be used to spread the word about your business. Think about where your target audience hangs out online while promoting your material. What social media platforms do they use? When it comes to promoting content to your audience, it’s crucial to find a way to meet them where they are. Collaboration with influencers or other companies can also help you spread the word about your content and attract new viewers to your website or social media pages.
Go Ahead and Create Your Unique Content Today!