Today, there are 5.11 billion unique global mobile users among a population of 7.7 billion, according to the “Digital 2019” reports from Hootsuite and We Are Social. Smartphone penetration and app usage are skyrocketing, with no signs of slowing down shortly. Look around you, you can see people glued to their mobile phones. Most of us are addicted to our mobile phones and rely on them for a variety of reasons – like transportation guides, food sources, online shopping, connecting with the world, and more. From the results of combined research by Nielsen, Pew Research Center, comScore, SmartInsights, and other organizations, it can be deduced that the average person spends more than four hours a day on their device. What is everyone doing with their phones? Well, 90% of our mobile time is spent on apps. Haven’t you ever heard the phrase – “There’s an app for that”? It’s probably no surprise that you’ll find the mobile app development company for just about every reason you can think of.
The Google Play Store is home to 3.5 million apps and the App Store has more than 2.2 million apps (Statista). Whether it’s taking your marketing strategy to the next level or gaining customer attention, an effective mobile strategy is essential. To reap the benefits of enterprise mobility, your business needs more than just a mobile website. More and more businesses, regardless of their size and scope, are building and benefiting from mobile apps. Should your business jump on the mobile app bandwagon? Here are a few benefits of custom mobile app development for your business.
1. Increased visibility
Most businesses now have a web presence or a mobile-optimized website. However, it will not be enough to weave through the market clutter and achieve sustained business growth. Customers only view the website for a short time and then the browser closes. On the other hand, the app stays on the device until the user decides to uninstall it. Having an app for your business helps increase your online visibility and search traffic. Smartphone users search for an app in the Play Store or App Store, and your business app appears in such searches. Downloading and using your business app will help you with search placement and continuous customer exposure.
2. Brand recognition
An app with useful content stays on the user’s device and mind, creating brand awareness. The mobile app acts as a billboard for your business and the content you post through the app will reflect your business values. Developing a well-branded app with all the features your customers will love will most likely have a positive impact on brand popularity and purchase intent. Companies can use their mobile app to present sales offers, launch a new product, announce interesting offers or promote new services. Not only will this help your brand engage with customers, but it will also boost your brand awareness.
3. Direct marketing and communication channel
A specialized mobile application serves as a good marketing channel for your business. When a customer downloads and uses your business app, they get access to all the information about your company – products and services, customer reviews, ratings, other features, customer support, and more. In addition, functions such as push notifications help in establishing direct communication with the customer. It is easy for business companies to share valuable information (promotions) with their customers through a mobile application. For example, if there are any exclusive offers or special bonuses, your mobile app users will be notified. At the same time, businesses can conduct customer surveys and encourage users to report feedback and bugs.
4. Improved customer service
Customized mobile app development not only brings convenience and useful information but also helps in establishing an emotional bond. Personalized services offered through mobile apps increase interaction with customers, thereby increasing good loyalty and sales. In addition, mobile apps can access device features and provide them with a pleasant customer experience. Greater availability and better customer service can put your business in the best possible light. Companies can integrate loyalty programs into their dedicated mobile app and launch rewards programs or bonus policies. Sharing useful promotions and rewards programs through the mobile app will help improve customer loyalty. When customer satisfaction levels improve, it leads to higher sales, which leads to higher profit margins.
5. Competitive edge
Utilizing the functions and features of mobile app development helps to gain a competitive advantage in the market. For example, you can receive a lot of analytics from a mobile app that includes user location data, demographics, interests, and many other statistics. Understanding customer behavior and how they use your mobile app will help you improve your strategies and services.
More and more companies plan to increase their investment in mobile app development in the coming years. If you don’t want to fall behind your forward-thinking competitors, following the trend is essential. Seek the expertise and services of a reputable mobile app development company to launch a dedicated business app to connect with your customers on the go anytime, anywhere.